“All things being equal, people will do business with, and refer business to, those people they know, like, and trust.”

― Bob Burg

Bob Burg, an accomplished author and speaker on the art of building relationships and networking, highlights the crucial role that trust and likability play in business interactions. He suggests that when other factors are comparable, individuals will naturally gravitate toward those they feel a genuine connection with, both in doing business and in making referrals.

Application: In order to foster this sense of trust and likability in our personal and professional lives, we should focus on cultivating authentic relationships. This includes being genuine, transparent, and consistent in our actions, as well as actively listening to others and showing empathy. By building trust and rapport, we create a solid foundation for successful collaborations and referrals.

Reflection: Imagine yourself walking through a bustling marketplace, where vendors and customers engage in lively exchanges. As you observe the interactions, you notice that the most successful vendors are not necessarily the ones with the flashiest displays or the loudest voices. Instead, they are the ones who have taken the time to build genuine connections with their customers, creating an atmosphere of trust and warmth. Consider how you can apply this lesson to your own life, by nurturing authentic relationships with those around you. By focusing on building trust and likability, you can create a network of people who are more likely to support you and refer business your way, ultimately leading to greater success and fulfillment.

From MY VICTORY ROUTINE by Bruce Van Horn – February 13th

MEANINGFUL MESSAGES…

Thank you for the opportunity to share these “meaningful messages” with you using the book, MY VICTORY ROUTINE by Bruce Van Horn, to inspire you.

#authenticity

#geninune

#success

#fulfillment

#brucevanhorn

#bobberg

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