Sales is about developing relationships this takes time. People do business with people that they like.

My preference is finding out the best way to communicate with customers.

1) Do your research before you make the first call.

2) Start with a phone call to find out who the contact person isand and introduce yourself.

3) Follow-up with an email.

4) Set an appointment to meet with client.

5) Invite them come by the hotel for a tour.

6) Ask for the sale.

7) Send hand written thank you note.

If it’s a good idea to touch base with the client on a quarterly basis and provide updates using their preferred method of communication. Follow up is the key.

Finally, continue to build the relationship and make yourself the expert on the product.